Deliberatly brief website…
→ info@mind-insights.org for
- Further information (knowledge, methods, labs, examples of recent studies, general functioning)
- Conducting a study aiming at analyzing and optimizing the impacts of a label, a bottle, a point of sale, etc.
- A partnership with regard to scientific research (e.g. funding the costs incurred by the sample of consumers taking part in a study, in exchange for access to the results and to scientific knowledge relating to the topic)
- Practical summaries of marketing/consumer insights (drawn from scientific knowledge) about a specific topic
e.g.: impacts of a specific factor related to the packaging, impacts of individual variables (gender, age, level of expertise), effectiveness of specific marketing tools (e.g. types of ads or promotion techniques), ways to automatically activate specific beliefs in consumers’ mind (e.g. authenticity, prestige, etc.)
