Additional information: Fundamental characteristics of the organization

• Development and mastery of all the most advanced scientific methods, enabling the impartial choice of the most appropriate methodology for each project (among which neurological, physiological, psychological, behavioral, and other types of highly innovative approaches) to analyze all types of impacts on the target consumers (including at a “non-conscious” level)
• Exceeding other methods typically used (“traditional” methods or so-called “neuromarketing” commercial agencies), that suffer from various problems that drastically limit and distort the data and inputs
• Centralization, development, and use of the most advanced scientific knowledge regarding the wide range of factors influencing attitudes and behaviors in the specific field of wines & spirits
• Innovative – and truly unique – combination of scientific resources that have been developed over more than 12 years of R&D
• Leading scientific experts (University Professors) in the field, managing the entire projects and ensuring the utmost rigor during all work stages
• Organization fundamentally driven by a real scientific – rather than commercial – perspective, involving passionate and internationally recognized researchers (who do not receive any personal income from the organization)
• Partnerships with companies: Privileged access to exclusive insights/guidelines for companies that provide significant financial support for the conduct of new studies and thus the further development of scientific knowledge in the field