MIND INSIGHTS is the scientific organization that centralizes, develops and applies the most advanced scientific resources (expertise, knowledge, methods, tools, labs) to analyze and optimize the impacts on consumers in the field of wines & spirits, through all the influencing factors (labels, bottles, points of sale, websites, and other marketing tools)

 

Thanks to a combination of these unique scientific resources, the studies conducted show how (and to what extent) the judicious use of the multiple influencing factors allows for shaping – in an automatic and powerful way – consumers’ perceptions (which are highly subjective, and often irrational) in the very specific field of wines & spirits