The scientific projects carried out may deal with any object and influencing factor involved in wines & spirits. They generally consist in performing a scientific diagnosis of the impacts generated by different options regarding the factors examined (variations in shape, color, typeface, image, texture, etc.), considering all relevant types of impacts (emotions aroused, values/beliefs evoked, etc.)

These studies show, in a fascinating way, that even subtle variations may result in significantly different impacts in the mind of the target consumers

… hence the importance of optimizing the different influencing factors thanks to these scientific resources

Each project uses and provides the most advanced scientific knowledge drawn from all previous studies and scientific research in general, thus offering valuable inputs in order to

• [upstream the diagnosis] guide the relevant options to be analyzed
• [based on the results] allow for a real understanding of the impacts generated, and a further optimization of the best option